Artvertising

by Curator on 22 February 2013

All art is advertising, but is advertising art?


Left Company: Pleats Please | Advertising agency: ?? | Photographer: ?? | Model: ??
RightArtist: ?? | Model: ??


Left Company: Missoni | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Painting: The Garden of Earthly Delights is a triptych painted by the early Netherlandish master Hieronymus Bosch 1450–1516


Left Company: Paul Smith | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Artist: Jan van Eyck, 1434 | Title: The Marriage of Giovanni Arnolfini and Giovanna Cenami | Models: Giovanni Arnolfini and Giovanna Cenami


Left Artist: ?? | Model: ??
Right Company: Moschino | Advertising agency: ?? | Photographer: ?? | Model: ??


Left Artist: ?? | Model: ??
Right Company: Skyy Vodka/Zoolander | Advertising agency: ?? | Photographer: ?? | Model: ??


Left Company: Garrard | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Artist: ?? | Model: ??


Left Company: Jimmy Choo | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Artist: ?? | Model: ??


Left Company: Comme des Garcon | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Artist: ?? | Model: ??


Left Company: Cesare Paciotti | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Painting: La Mort de Marat 1793| Artist: Jacques-Louis David


Left Company: Bottega Veneta | Advertising agency: ?? | Photographer: ?? | Model: ??
Right Company: Artist: ?? | Model: ??

The fine art of advertising has without doubt come a long way since the days of Henri Marie Raymond de Toulouse-Lautrec-Monfa, the big daddy of Belle Époque commercial art. Is this the sublimated moment when art met advertising?

In a very literal sense, the Belle Époque, may have spawned more than just Absinthe infused brain rot. It may have been one of the first times in recorded history that words and pictures were assimilated into a sales promotional device, but far from the first faltering embryonic twitches of sales promotion.

Lets be clear.
All art is advertising.
Be that the portrait of a perspective royal bride, or the conquering hero home from the wars. Art was quite simply how an idea was communicated in a largely illiterate society. Getting your message across was down to symbolism, and the artists prowess. Look at religious icons, royal portraits, Roman mosaics, and cave paintings: All united by an advertising message.

Of course today we slap on a headline and call it advertising. But it’s still art.
Creatives still need to be trained artists, not just some chimp with a machine.

All art is advertising, but today all advertising isn’t necessarily art.

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